Much of the work of the public sector is inherently newsworthy – a rich source of stories with characteristics that appeal to journalists, including novelty, human interest, emotion and controversy. It follows that there will often be pressure on senior figures in the sector to engage with the media. 

VOX provides practical training in how to interact constructively with journalists and how to make successful appearances on radio and television – even if it’s a difficult subject and the interviewer takes an aggressive approach.