You and your work are going to be the subject of a two-minute video that will feature on your employer’s website and probably on YouTube.
What can you do to get ready?
- Decide on the two or three key points you want to get across
- Choose a small number of striking facts, examples or anecdotes to back them up
- Don’t write a script, but do practise communicating your points clearly and concisely
- Rehearse out loud, with an audience (even if it’s only one or two people)
- Get their feedback on what you say and how you say it
- If they spot jargon or waffle, strip it out; if they say you gabble, slow down
- Consider how you’ll adapt your style and gestures according to whether you’re filmed in close-up or at some distance
When you’re on camera
- Watch your posture and body language – no crossed arms or fidgeting
- Vary your vocal tone
- Put energy and passion into your delivery
- If it’s an interview, ignore the camera and maintain eye contact with the interviewer
- If it’s a piece to camera, look into the lens; think of it as something you can relate to
- Unlock your hands and allow yourself to gesture naturally – preferably within frame
- If it’s a TV interview, keep your answers brief and stay calm
Be true to yourself
The last thing you want to do on camera is turn into an automaton – even a slick one. You’re far more likely to make a connection with viewers if they feel you’re a real person rather than someone who’s been groomed and spun.